Today I would like to discuss the mobile app and its effect on your business and why you should consider making a mobile app for your company. A mobile app is known as a program which is downloaded in a mobile device. This app lives on that device, making it reachable and works for some amusement, shopping or consumer support for the particular audience.
Although most of the time people spend on mobile devices and they consistently download new apps. The downloading apps are helpful and exciting, according to research, there were more than 90 billion app downloads globally in 2016.
Nowadays you will find that many small entrepreneurs you deal with in your daily life have their mobile app. When it comes to marketing to the next level, these businesses are ahead of the game. If you still not confirm why you need to make your mobile platform, here are top 8 reasons why your company needs a mobile app.
Why Your Company Needs a Mobile App?
You might be surprising: why would a company needs the mobile app? According to a survey, 38% of marketers said, their main goal in making an app was promoting customer service, and 24% claimed that it is to increase income. Here are our top reasons why you need a mobile app for your company:
1) Promotes your sales:
The mobile app plays an important role in increasing your sell, for instance, the pizza of Domino. According to study, there was growing 28% online sales in the UK in the first 6 months after launching a mobile app. Now more than half of online orders of the company are from mobile devices. If you make a mobile app that eases your buying process than before and your consumers will use it.
2) It makes you as a leader in your industry:
Building a mobile app helps your business stand out from your competition mainly when you are the first one in your company who make that one. Spending on innovation often looks better, doesn’t matter what type of business you have.
3) Provides excellent user experience:
Your mobile app will be built in such a way that people can do familiar, desired works without the messiness of a website. This guide will lead them apparently what to do and where to go, and they can have a much more individual experience.
Consider personalized rewards, saved shopping lists, and easier navigation. Advantages of an expert user expertise include more positive reviews, more brand loyalists; more followers on social sites and most significantly more repeat consumers.
4) Improves communication:
Using a mobile app is essential for developing a direct communication way to consumers and push notifications that can simply notify users of new products, special offers, shopping carts, and upcoming events.
5) Makes the purchase process easier:
Throughout the mobile app, you can easily buy any products with fingertips. Using this app, you can pay for your buying products throughout its electronic payment system. According to research, there are more than 83% consumers used smartphones inside right stores for shopping.
6) Allows for easy access to a rewards or loyalty program:
By building a mobile app make it easier to have a built-in loyalty or rewards program to inspire repeat consumers. Consumers could use this feature to redeem and monitor their rewards. By building this sort of program easier for consumers to access, it comprehensively maximizes the likelihood that consumer will use it.
7) Helps your company made a stronger brand:
A mobile app is downloaded to a mobile device. So this app lives on that device and becomes easily accessible and always reminds the consumer of the brand, while it can be found on the mobile screen.
8) It opens the doors for the next technological trend:
It is essential for a business to stay up to date with technology. Business needs to be improved not internally such as software your company uses, but also externally for example as mobile apps and mobile sites. With effective acquiring speed, who knows, your mobile app could be used as the door to your VR marketing expertise in 2020. So be up to date with times and your consumers will like you for it.
Hope you understand why your company needs a mobile app. Today, it is a real phenomenon of the businesses to have apps of their own to reach out target audience at huge scale. Those who have thought yet and considering of flourishing the business in traditional ways are going to be out-of-date. So, thank you for reading this article. If you feel any suggestions or relevant information that we need to add to this article, please let me know through your comment below.